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Bank of America Partners With Sir David Beckham as it Expands its Global Sports Partnership

Today, Bank of America announced a multi-year partnership with global sports leader, entrepreneur and philanthropist, Sir David Beckham, to be an ambassador for its global sports program, Sports with ...
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Reebok Announces Partnership With College Basketball Champion and Fashion Superstar, Angel Reese

Shaquille O’Neal, The Brand’s Recently Appointed President of Basketball Kicks Off His Athlete Roster with Sport’s Biggest Rising Star and Brand’s First Major NIL Signing Today, Reebok, the iconic and ...
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Authentic Brands Group Appoints Victor Fonseca as Senior Vice President, Head of Brazil

Authentic Brands Group (Authentic), a global brand and entertainment platform, has announced the appointment of Victor ...
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The World’s First Care-A-Lot by Care Bears Café Opens in Mexico, Welcoming Thousands of Fans During Opening Weekend

The new experiential destination at Galerías Monterrey brings the beloved world of Care Bears to life through themed food and ...
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Authentic and The Beaumanoir Group Announce Partnership for Action and Outdoor Sports Brands Across Western Europe

Beaumanoir becomes the strategic partner for Quiksilver, Roxy, Billabong, DC Shoes, Element and VonZipper in key markets including France, Germany and UK Authentic Brands Group (Authentic), a global ...
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Authentic Brands Group Appoints Clément Smadja as Chief Legal Officer

Authentic Brands Group (Authentic), a global brand and entertainment platform, today announced the appointment of Clément Smadja as Chief Legal Officer. He will report to Matt Maddox, President and ...
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ABG and Universal Music Group Announce Strategic Initiative to Acquire and Actively Manage Artist Brands

The companies, leaders in their respective industries, are joining forces to grow artists’ legacies by engaging fans and tapping into new global audiences. Universal Music Group (UMG), the world ...
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Authentic Announces Launch of New Tedbaker.com this Fall

Authentic Brands Group (Authentic), a global brand development, entertainment and marketing platform, today announced a new partnership with its longstanding partner United Legwear & Apparel Co. (ULAC ...
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From the latest announcements, news and events to original content and storytelling from Authentic and our portfolio of brands

"Reviving a broken brand is no easy task...Authentic Brands Group has done it again and again." — Business of Fashion "Authentic's reach is undeniable." — Drapers "An Authentic powerhouse." — Forbes ...
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Authentic and Oved Announce Expanded Partnership to Grow Eddie Bauer's E-Commerce and Wholesale Business

Authentic Brands Group (Authentic), a global brand development and licensing platform, today announced an expanded partnership with longtime Eddie Bauer licensee Outdoor 5, LLC (Oved) to assume ...
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Authentic Brands Group Finalizes the Acquisition of Reebok

Authentic Brands Group (ABG) today announced that it has completed the acquisition of Reebok from adidas. As it ushers in its largest acquisition to date, the global brand development, marketing and ...