Engagement pods, bought comments and fake followers are reshaping influencer marketing. Explore how follower fraud impacts ...

The new Škoda Slavia builds on that legacy with its design, presence, performance and European engineering. And when a car ...

Explore how ads.txt and sellers.json help Indian advertisers verify programmatic supply chains, identify authorised sellers ...

Discover how unified reach planning helps advertisers deduplicate linear TV, CTV and mobile audiences, manage frequency and ...

Explore how jewellery, apparel and travel brands plan for India's winter wedding season through consumer insights, digital ...

Generative video cost is rewriting ad budgets. See where AI video ads beat a production shoot, where they don’t, and how to ...

Personality rights and deepfakes: how court orders and India’s new IT Rules give creators a legal shield against AI ...

Amagi, the media industry cloud company, announced that KT Studio Genie (KTSG), the content subsidiary of KT Corporation.

Bid shading reshaped programmatic after the first-price shift. See how it works, what it costs, and who actually benefits: ...

Who owns an AI-made ad? Learn how Indian copyright law, tool licences and agency contracts decide ownership of AI-generated ...

Linear TV advertising in India is set to fall 6.8% to ₹43,600 crore, says WPP Media. Here’s how broadcasters are pivoting to ...

Principal-based buying is going mainstream. Here is what agency trading desks mean for advertiser transparency, disclosure ...