Paul Asencio will lead global partnerships, sponsorship sales, and commercial revenue strategy for X Games and the X Games League.

The new Generali Stadium will have a capacity of 71,500, and is expected to cost the two clubs between them around €1.2 billion ($1.34 billion). (AC Milan Imagery) The two Milan soccer giants from ...

TNT Sports, the Skydance-owned UK pay-TV broadcaster, has snapped up exclusive live rights to the 2026-27 Australian home cricket season. This comes as part of a wider tie-up whic ...

In addition, Geico will be the presenting partner of the Unrivaled Creator Crew, a season-long initiative featuring a portfolio of creators who will roll out original content and ...

UNA is set to provide expertise to The Curling Group on strategy, commercial partnerships, and overall growth initiatives. (Mattia Ozbot/) The UNA Sports Group investment firm is taking a stake of ...

The coastal city of Durban is South Africa's preferred main candidate to host the Summer Olympic Games and Paralympic Games in either 2036 or 2040, which would be the first-ever O ...

North American soccer’s CONCACAF continental governing body will not be renewing its commercial agreement with the Soccer United Marketing (SUM) agency, ending a decade-long par ...

Aurora will lead the production of the PJL's international host broadcast feed, highlights programming, and behind-the-scenes coverage.

The 2026-27 FIS Nordic Combined World Cup begins in late November in Ruka, Finland. Earlier this week, the FIS announced an extension of its 20-year partnership with Swiss watchma ...

AWS will play a key role in shaping the technical regulations for the next generation of Formula 1 cars. The FIA runs its aerodynamic simulations on AWS’s High Performance Compu ...

Legends Global, the venue management and premium experiences firm, has been brought in as the operating partner for a new, 135,000-capacity, sports stadium that will open in the Vietnam capital of ...

The governing body banked over A$600 million of income from a summer which included an Ashes series against England.