Coca-Cola retention helped bolster WPP Media, which returned to growth after six consecutive quarters of decline.

With 70% of Americans laying claim to Halloween, brands are thrilled to market to mature audiences during spooky season.

Prada has unveiled its Christmas ad which combines live action with hand-drawn illustrations. The star-studded festive campaign features appearances by actors and Prada ambassadors Kelvin Harrison Jr, ...

WPP chief executive Cindy Rose criticised “pitch-less CEO handshake deals” during WPP’s Q3 investor call today. Her comments followed a question on whether WPP itself was experiencing a trend of ...

Duolingo’s senior director of brand marketing breaks down the creative engine behind the internet’s most chaotic mascot — and ...

Eric Schwartz on navigating post-pandemic price hikes, ditching corporate approvals and why the long-time rule to ‘test until ...

In an era of instant entertainment, SpotCo is convincing consumers to swap streaming for a more expensive and inconvenient ...

Allen & Gerritsen CCO Jennifer Putnam delves into the creativity born from uncomfortable and complex climates.

Luxury fashion brand Prada has launched a ChatGPT plugin enabling users to explore its collections, browse products and access store information. The move forms part of an experimental initiative ...

New research with SMG reveals the operational and measurement hurdles stalling the sector’s next growth phase.

Walton Goggins and Stephanie Beatriz return for the mega-retailer’s commerce-infused take on the 1992 family classic.

Life360 Ads has appointed Donna Sharp, a former adviser to the company who helped shape its media business, as general ...