Influencer appoints former TikTok MENA executive Conor Thompson as Executive Director, Brand Partnerships, based in Dubai.

MMS’ Matheiu Yarak talks to Campaign Middle East about why attention, brand response and commercial outcomes must be ...

Strategic communications expert Abdulla Alshamsi discusses the shift from crisis management to awareness management.

Agency Success Hub aims to work alongside agencies instead of replacing them, with services for brands, growing businesses ...

Sports fandom extends far beyond match day, with CTV and the open internet giving brands opportunities to reach fans ...

LOST iN, a travel, culture and lifestyle platform, has opened its guidebooks to the region's destinations, airlines and ...

Salam’s Fouq campaign celebrates Saudi inventors through a National Day film, original anthem and rollout across social, ...

The partnership combines Yango Ads advertising network with Flyby mobile digital out-of-home medium in the UAE.

Coffee Planet introduces a new CP monogram, developed in-house to complement its existing visual identity across digital, ...

Patrick Pesch examines how constant content production threatens luxury brands’ exclusivity and why marketing restraint ...

The Gifted Garden is a beautifully illustrated children’s book celebrates the different ways children learn, think and ...

Built around the idea of a caravan, the Binance campaign combines community storytelling, creator collaborations and a $1m ...