Indiana basketball adding court sponsor at Assembly Hall

Indiana basketball announced what its describing as a "significant" multiyear partnership with Eli Lilly and Company, a ...

Indiana adds 'landmark partnership' with basketball court sponsor

Indiana described a "significant" multiyear partnership with Eli Lilly and Company for its on-court logo at Assembly Hall.

Why court sponsor at Mackey Arena is important step for Purdue athletics

Purdue linked up with a longstanding connection in Eli Lilly and Company for its latest sponsorship deal. An important ...
Indiana University Hoosiers

Lilly, Indiana Athletics and Purdue Athletics Announce Iconic Court Branding Partnership

Lilly Becomes First Corporate Brand Featured on the Basketball Courts of Purdue and Indiana, Connecting with Two of College ...
Purdue Boilermakers

Lilly and Purdue Athletics Announce Iconic Court Branding Partnership

The multiyear partnership marks Lilly's first full sports sponsorship in college athletics and creates a unique platform to ...