From the insurance company cinematic universe to Ronald Acuña Jr. living under home plate to Sydney Sweeney, the ads have ...

Last Sunday afternoon, a social media driven "protest" against Liberty Mutual Insurance Co.'s fuzzy yellow mascot Liberty ...

Liberty Mutual’s new mascot, Liberty Biberty, is inspiring online vitriol and IRL protests. It’s been great for business. The ...

Dozens of demonstrators held a protest in front of Liberty Mutual's Boston headquarters to demand an end to the company's ...

A protest in Boston outside the Liberty Mutual office over the mascot shows how deep the hate goes.

" Lane Turner/The Boston Globe via Getty Images Protester wearing an anti-Liberty Biberty shirt in Boston A number of major ...

It took some 35 years, but ‘80s metal band Ratt has finally returned to television screens with the sort of frequency it hasn’t seen since its MTV days. In a popular campaign ...

A generic talking-head clip and a testimonial that actually moves pipeline are worlds apart, and the difference is the team behind the camera. Every agency promises to "tell your story." Far fewer ...

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