Your competitors just read something you can’t see. Behind this login: the case studies, benchmarks, and peer intelligence that 26,000+ news executives at the world’s leading media companies use to ...

Readers’ AI agents are starting to research, decide, and pay on their behalf, but most publishers can’t yet tell them apart ...

Last week, 156 news executives from 20 countries traversed San Francisco and Silicon Valley on a three-day study tour and two ...

At INMA’s Audience Growth Workshop with OpenAI, news leaders said agentic AI can deepen reader relationships. The harder work ...

At INMA’s Media Tech & AI Week in San Francisco, Gemini Notebook co-founder Steven Johnson said Google plans to let readers ...

Traffic is falling and platforms take most ad spend, so publishers should protect display while building brand partnerships ...

Journalists at Bonnier News’ Helsingborgs Dagblad are building their own agentic workflows, with central oversight for ...

At AWS, hosts showed participants on INMA’s Media Tech & AI Week study tour how to serve humans, AI agents, and scraping bots ...

INMA’s Newsroom and AI Master Class showed journalists building their own tools, The Times growing by publishing less, and a ...

The newsroom at Svenska Dagbladet keeps the reader “aha moment” central to its journalistic ambition. Here’s why and how the ...

Every one of the world’s 50 largest news brands now bundles. The offer has changed a great deal, but the organisation ...

On day two of INMA’s San Francisco study tour, Salesforce said agents only pay off when they’re grounded in customer data and ...