The author argues that brands must move beyond transactional influencer campaigns and invest in regional expertise, cultural ...

The Indian OTT audience universe is now estimated at 601.2 million (or 60.12 Crore) people, representing 41.1% of the country’s population, according to the fifth edition of The Ormax OTT Audience ...

Invideo, an AI video creation platform, has announced the acquisition of GoBo Labs, a creative AI studio founded by Hridaye Ashish Nagpal, Vishal Balsara, and Nishant Tahilramani. With GoBo joining ...

Young consumers now trust content recommendations from influencers who share relatable experiences, as against celebrity endorsements and mega influencers. These are the findings from a quarterly ...

Mahindra Thar has rolled out a campaign, ‘The Star is Always in the Spotlight’, for its Thar Roxx. Featuring actor Abhay Deol, the campaign comprises a film. It opens with Deol walking towards the car ...

For Ikea India, the battle for relevance is moving beyond the furniture aisle. The Swedish home-furnishing retailer is trying to make ‘home’ a broader brand territory, one that can accommodate design, ...

Raymond Lifestyle has rolled out a campaign, ‘Homecoming’, which captures the choices made by the modern man that reflect empathy, balance, and presence. This marks the latest chapter of ‘The Complete ...

At the Sports Beach at the Cannes Lions International Festival of Creativity, a panel titled ‘building a career, a brand, and a platform as a woman in sports’, brought together five-time tennis Grand ...

Sony Pictures Networks India (SPNI) has announced the elevation of Akshay Agrawal as head - linear ad Sales. Agrawal’s mandate will be to drive revenue growth, strengthen advertiser partnerships, and ...

Kevin Pietersen has partnered with Google to launch a new series called 'The Switch'. Through the show, he will navigate his evolution from athlete to creator with Gemini helping him elevate his ...

Google Gemini has rolled out a campaign, ‘Tyohaar-Maxxing’, featuring actor and comedian Sunil Grover.

The author examines how premium brands can move beyond discount-led festive advertising by embracing understated storytelling ...