Explore how ads.txt and sellers.json help Indian advertisers verify programmatic supply chains, identify authorised sellers ...

Personality rights and deepfakes: how court orders and India’s new IT Rules give creators a legal shield against AI ...

Newspaper ads are meant to be read. Hyundai’s new one wants to be listened to. On the front page of Hindustan Times, the ...

Generative video cost is rewriting ad budgets. See where AI video ads beat a production shoot, where they don’t, and how to ...

Explore how jewellery, apparel and travel brands plan for India's winter wedding season through consumer insights, digital ...

Amagi, the media industry cloud company, announced that KT Studio Genie (KTSG), the content subsidiary of KT Corporation.

Outcome-based buying is reshaping ad budgets and agency fees. See how India’s advertisers are shifting from impressions to ...

Bid shading reshaped programmatic after the first-price shift. See how it works, what it costs, and who actually benefits: ...

An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...

Can award shows and reality TV sustain CTV premium ad rates beyond cricket? Here is what advertisers and streaming platforms ...

Programmatic guaranteed is back. Here is why premium publishers are pushing fixed deals again and what it means for ...

Cross-border creators are helping Indian influencers build NRI and global diaspora audiences. Here is what brands and ...