For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

I’ve lived in the United States long enough to call it soccer now—but where I come from, it’s most definitely football, and it is life. I grew up 20 minutes from Dens Park, home to Scottish Premier ...

You won't drop the ball this holiday season with our gift guide as your playbook. USA TODAY Sports curated a list that has ...

A complete look at the 2025 Women's College Cup semifinals and championship, including schedule, TV coverage and trophy ...

The Women’s League Cup trophy at Pride Park on December 16, 2024 in Derby, England Morgan Harlow/The FA via Getty Images Commiserations to the Women’s League Cup, a competition full of potential but ...

Any women’s sports fan who walks into the 1972 Pub will feel immediately at home. Named after the year of the passing of Title IX, the groundbreaking legislation that prohibited discrimination on the ...

Illustration: Kelsea Petersen / The Athletic; Scott Eklund / Getty, Found Image Holdings / Getty, Kelley Cox / Getty What makes a great women’s sports city? The easy, oft-cited answer comes down to a ...

For supporters of the Washington D.C. team, that energy has been building all season. The Spirit Squadron, one of the club's major fan groups, has spent months preparing the repertoire they'll unleash ...

Forbes contributors publish independent expert analyses and insights. Geri Stengel writes about the success factors of women entrepreneurs. From left to right: Lauren Leichtman co-founded Levine ...

FSU fans are invited to welcome back the Seminoles' national champion soccer team Tuesday, Dec. 9, at two events.

San Jose is gearing up for the National Women’s Soccer League finale. The finale is a rematch for old adversaries Washington Spirit and Gotham FC. Kick-off is at 5 p.m. Saturday at PayPal Park. SAN ...

The state’s economy has yet to recover from the pandemic, but leaders hope the success of women’s sports can help spark ...