Ever wondered what a native ad was versus a sponsored ad on websites or videos? Well here we go through the basic kinds of online advertisements that you may see on seach engines, websites, social ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms’ A-B testing of online ads and uncovers significant ...