Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

Forbes contributors publish independent expert analyses and insights. I cover the retail industry in the U.K. Smart product strategies will deliver game-changing innovation and enriched customer ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on 3 ways market research can help build a flawless product ...

A strategy is the approach you use to fulfill an objective. For example, if your communication objective is to increase awareness of your product among media by 20 percent, engaging in a press-release ...

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

Whether business owners already recognize it or not, trust has become one of the key parts of the product strategy and the product itself. For cloud, financial services, IoT-related, and even retail ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on pricing a new product: the right product pricing ...

Opinions expressed by Entrepreneur contributors are their own. Most business owners want to quickly launch a new digital product and achieve instant market success. In practice, enchanting growth ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

Danielle Sandoval has a decade of experience working with software-as-a-service companies. Flueid, an independent technology company providing a platform for digital real estate transactions, has ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...