Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

“Data is the new oil” being cliche only highlights the statement’s relevance. As data volumes continue to multiply, so do the complexities of management — especially in cybersecurity. Cribl Inc. is ...

Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...

PITTSBURGH--(BUSINESS WIRE)--CMMI® Institute today unveiled the Data Management Maturity (DMM)™ model to enable organizations to improve data management practices across the full spectrum of their ...

MCLEAN, Va.--(BUSINESS WIRE)--Verato, the identity experts for healthcare, today announced the launch of an online assessment for the Verato Identity Data Management Maturity Model. The Verato ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. All of our activity on data management best practices has now been ...

In today's rapid and sometimes chaotic industrial environments, tracking assets in real time is essential to optimize operations, maximize efficiency and reduce cost. Real-time location systems (RTLS) ...