Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

For the past two decades, Google has been the kingmaker when it comes to search engine optimization (SEO) and online visibility. For some people, if you weren’t on the first page of search results, ...

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

Analysis of 18,377 query pairs shows retrieval-based AI systems like Perplexity achieve 43% domain overlap with Google, while reasoning models like ChatGPT cite only 21% of the same sources Search ...

A study reveals new insight into how often AI search engines cite sources, and which websites receive the most citations. AI search engines cite third-party content the most. Citation frequency varies ...

So far, 2025 has already been littered with posts questioning the value of investing in SEO in the new world of AI, where users can get direct answers to their questions. I want to offer a more ...