In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the top seven benefits of campaign management automation for ...

While campaign management tools have improved greatly in the past two years, marketers still face challenges with them, according to a new report from Forrester Research. In general, users are very ...

As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently. 2020 saw an acceleration of consumer trends that had ...

Somewhere along the way, as campaign management solutions have grown increasingly sophisticated in their ability to communicate with customers across the expanding channel universe, the all-important ...

Marketing campaign management is a set of well-thought-out and performed actions aimed at achieving positive company results. These campaigns turn a business's aims into achievable objectives that ...

Easy-to-use graphical interfaces, software-as-a-service (SaaS) delivery, social CRM, mobile, and a continued focus on inbound marketing and decision offer management dominate the themes in this year's ...

To get into the door for this Gartner MQ, vendors must have at least three of the following six capabilities: predictive analytics, campaign optimization, multidimensional segmentation, event ...

Managing digital political campaigns can be complex, so it’s no surprise AI-powered automation is becoming popular as a way to make the process smoother. The Fast Company Executive Board is a private, ...

Digital Marketing Buyer’s Guides » Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide Chat with SearchBot Paid search, mobile, display/banner ads, and social media advertising ...

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2009-01-01T03:04:13-05:00https://images.c-span.org/Files/457/283078-m.jpgMark Lotwis talked about managing and organizing a political campaign. Topics included how to ...