One of the most popular gaming YouTubers is named Bloo, but he isn't a human — he's a VTuber, a fully virtual personality powered by artificial intelligence. VTubers first gained traction in Japan in ...

VTubers, the internet creators who use digital avatars while live-streaming, blew up on YouTube in the late 2010s. Since then, the streamers have expanded across other platforms. Twitch’s most popular ...

2025 is shaping up to be the year of the VTuber — and as audience interest in this nascent category of creator grows, advertisers are starting to buy in. Where audience eyeballs go, brands follow — ...

It’s no surprise that VTubers are well-loved by gamers. Most VTubers are gamers themselves. Even VTubers who focus on Twitch’s ASMR and Just Chatting categories inevitably stream games at one point or ...