J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

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Continuing its digital experimentation, Bloomingdale's has tapped virtual experience developer Emperia to create a multi-brand virtual store for the holidays, per a press release shared with Retail ...

Adding another brand to the virtual store trend, J. Crew launched a virtual store through a collaboration with experiential e-commerce company Obsess, the retailer said in a press release Friday. In ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leading developer of augmented reality technology, has announced the release of its new virtual store platform. The platform allows brands to ...

J.Crew recently announced the launch of an immersive virtual store powered by experiential e-commerce platform Obsess. And the 3D shoppable experience celebrates the company’s 40th anniversary and ...

With her new virtual retail store, Stephanie Gottlieb is taking her fine jewelry brand into a new shopping realm, bringing a blend of education, virtual try-ons, and customization experiences to ...

Footwear brand Crocs is flying high in the real world and now it’s ready to take on the holidays in the virtual one, with an immersive new shopping experience launching Wednesday until Dec. 31, the ...

This article on virtual stores is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our NFT ...

A study showed that 70% of consumers who have visited a virtual store have made a purchase, according to a survey by Obsess. The survey, dubbed the Metaverse Mindset: Consumer Shopping Insights, ...