Lego is making sure that Amazon doesn’t have all the fun to itself over Prime Day by offering Lego VIP members double VIP points over the Prime Day sales event. Amazon Prime Day starts tomorrow, ...

LEGO Insiders is LEGO’s loyalty rewards program, where shoppers earn points for purchases, product registrations, and select activities on LEGO.com. Those points can be exchanged for exclusive kits, ...

Instead of peddling back prices, LEGO has decided to double its VIP points for the entire catalog of sets. This way, they will give buyers more points the more they purchase the LEGO sets. LEGO VIP ...

The double VIP points promotion ends on October 31st, so you have just two more shopping days to get twice the Lego VIP points on any purchases that you make at your local Lego store or Lego.com.

It's time to level up your Lego buying. As Amazon offers its Prime Day Early Access sale, Lego is offering its VIP members double VIP points during the entire sales period and beyond, until Oct. 16.