If you’ve ever dabbled with a Rubik’s Cube, you know it isn’t the easiest puzzle to crack. Despite the challenging nature of the game, it’s endured longer than most other toys of its generation—think ...

The Rubik’s Cube has been reinvented with more games and many more screens for much more money. What has long been cherished as a simple toy yet complex puzzle requiring nothing but a healthy amount ...

The world’s smallest Rubik’s Cube might have the world’s highest price tag, too. The fully functional six-sided puzzle cube by Japanese toymaker MegaHouse is so tiny it could fit under a finger nail, ...

Ernő Rubik, who turns 80 on July 13, finished the prototype of his "Magic Cube" 50 years ago. Fifty years ago, as he sat in his mother’s apartment in Budapest, Hungary, young professor, Ernő Rubik, ...

Rubik’s Cube, and other classic toys sold by toy maker Spin Master, have been redesigned to reduce their environmental impact, as part of an effort by Spin Master to make their playthings more ...

The Game Awards week was filled with more than just video games this year. While I was in LA to attend the awards, I was offered the opportunity to check out the Rubik’s WOWCube, a new, digital ...

Mathematicians and hobbyists have had a half-century of fun exploring the 43 billion billion permutations of Erno Rubik’s creation. “My method was understanding,” Erno Rubik said of the iconic twisty ...

The Rubik’s Cube has been around for decades. I’ve toyed with the cube, probably in the very late ‘80s or early ‘90s, but never imagined being able to solve one. But wouldn’t it be satisfying if I ...

This guy’s thinking outside the box. Florian Kastenmeier, of Germany, now holds the Guinness World Record for assembling the largest collection of rotating puzzles in the world — a whopping 1,519. The ...

When the Rubik’s Cube hit shelves worldwide in 1980, it immediately became popular. And when I say "popular," I mean, like, Pokemon popular. Harry Potter popular. By 1981, sales were in the hundreds ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. In his recently released book, Cubed: The Puzzle of Us All, ...