Columbus has been historically known as a test market. That’s for sure. But what isn’t as sure is whether the city is still a powerhouse for test marketing because it doesn’t represent U.S.

Advantest's reported earnings deteriorated for the first two quarters of FY23, with earnings for the first half of the FY down 60%. The stock market has not followed the decline in earnings because it ...

TER serves two markets with secular tailwinds: (1) Semiconductor Test Equipment and (2) Robotics. While the Semiconductor Test Equipment market is expected to grow at a CAGR of 6-8% until 2030, the ...

When Denny’s was developing its new Allnighter menu, consumers were not just invited into the chain’s test kitchen to help the culinary team develop late-night dishes, they were brought in under the ...

LONDON--(BUSINESS WIRE)--Technavio has been monitoring the test preparation market in the US and it is poised to grow by USD 8.17 bn during 2019-2023, progressing at a CAGR of almost 6% during the ...

Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

There once was a time when the most sophisticated electronic testing instrument for automobiles was the dwell meter. Well, needless to say—that was then. Today’s vehicles are rapidly become more ...

LONDON--(BUSINESS WIRE)--This report provides comprehensive insights into test and measurement market by product (wireless test equipment, GPTE, semiconductor test equipment, and real-time test ...

Getting an early read on the market value for your product or services is an essential component of a successful launch. The earlier in the development process you can conduct market research, the ...

Test marketing involves a number of assumptions. The most inherent assumption is projectability, i.e., the ability of the test areas to accurately represent the larger geographic region to which the ...