The digital advertising landscape is undergoing a seismic shift. Recent legislation, such as Washington State’s My Health My Data Act (WMHMD Act), is forcing advertisers, particularly in the ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Revolut has hired Inam Mahmood, former head of ecommerce ...

For years, smartphone users have suspected that their devices were eavesdropping on their conversations to serve targeted ads. Now, recent revelations suggest these concerns could be justified. A ...

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...

On Friday, United Airlines announced that it is bringing personalized advertising to the seatback entertainment screens on its flights. The move is aimed at increasing the airline’s revenue by ...

Recent revelations have sparked significant concern about the potential misuse of smartphone microphones by advertising companies to target users with personalized ads. At the center of this ...

I hate targeted ads. Every time I go online, something’s being pitched to me like I’m Richie Rich, and the algorithm behind it clearly doesn’t care about anything other than draining my wallet. What’s ...

Over the past few years, American Airlines steadily removed seat-back screens from almost all of its domestic fleet. The airline’s rationale was that people now bring their own screens wherever they ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

Annoyance and the free price of the Internet -- as well as, of course, privacy -- are the issues at the heart of this discussion The Progress and Freedom Foundation announced the launch of The Center ...

A recently published article on the BBC website discusses how women who have suffered a miscarriage become upset and stressed by baby ads on social media. This is the result of having targeted adverts ...