A simple new logo release takes the elderly man in the rocking chair — who had been there for 50 years — and puts him out to pasture, replacing him with just blank yellow space. It spurred a loud ...
‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...
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