Rexona’s history in China is impressive. The brand redefined deodorant as a daily grooming product in 2008, gaining market leadership in only eight weeks and held its success for the following years.

Rexona has launched a new ‘whole body’ deodorant and has launched a ballsy, cheeky, innuendo-filled campaign via Mindshare to spruik it. Talking to Aussies in the same language they use to describe ...

English Premier League soccer giants Manchester City have announced the extension of their long-running global partnership with consumer goods conglomerate Unilever and its Rexona brand of personal ...

The makers of Rexona, the deodorant identified by retailers and police as the product most abused by Queensland children, says it is aware five deaths across two states have been linked to the misuse ...

Rexona has tapped the undisputed queen of how-to, Martha Stewart, for a product launch that redefines what it means to stay fresh. Created in Australia with Thinkerbell, this introduces Australians to ...

Unilever's Rexona has tapped onto South Korean girl group (G)I-DLE in its newest campaign, unveiling a landmark collaboration. The campaign, dubbed #GLOWFORIT, introduces the brands new Vitamin Bright ...

At least five people have died from inhaling Rexona despite more than a billion dollars being spent making the deodorant safe. Police and retailers have identified the deodorant, which uses the slogan ...

Rexona, accompanied by Dylan Alcott, challenges the narrow definition of what a typical “mover” looks like. The deodorant brand has been encouraging all Australians to move more regardless of body ...

Partnering with one of the world’s leading football teams is a perfect fit for Rexona, the World’s No.1 Deodorant Brand, who stand to inspire confidence in everyone to move beyond their limits.

A teenager who was at a sleepover suffered a fatal heart attack after inhaling deodorant. His death is the tip of a worrying iceberg. But his tragic death is just one of many recently – the tip of a ...

As part of its commitment to encourage the youth to get involved in sports, Unilever Philippines, makers of Rexona deodorant sticks, has launched the "Rexona Ultimate Challenge Series" (RUCS). RUCS is ...