My Sephora Storefront lives on the retailer’s e-commerce sites and allows U.S. influencers to build shoppable digital storefronts. Sephora is bringing the benefits of affiliate marketing to its own ...

When autonomous shopping agents start making product decisions on behalf of consumers at scale, the retail world will change forever. Retailers already are experimenting with AI-powered product ...

Gap Inc. has launched a "creator affiliate and advocacy" platform to elevate the profile of creators who through social media will help amplify the retailer's brands and their campaigns, and ...

Big Lots is moving full steam ahead despite its recent bankruptcy filing and sale. In addition to bringing back its “Black Friday Fridays” weekly holiday deals, the retailer is launching a new ...