Clickbait relied on curiosity. Rage bait relies on us, knowing that if content makes you angry, you spend longer with it, share it more often, and return to the platform quickly.
Not long ago, making people angry was a bad idea. Nowadays, rage is a hot commodity. Time it right and you can build a whole media empire or political machine on some well-cultivated fury. At the very ...
Take a deep breath and think of your happy place: "rage bait" is the 2025 Oxford Word of the Year. After three days of online voting by more than 30,000 participants, Oxford University Press announced ...
Existence of phrase – to describe content intended to make you angry – shows people are aware of manipulation tactics used online, says Oxford Dictionary publisher Good news for those who find their ...
Rage bait isn’t just common online anymore, it’s taking over the internet — and changing the way we view content in the process. One prime example of this is Winta Zesu. The 22-year-old is a New York ...
The term "rage bait" has been chosen as Oxford's Word of the Year for 2025, reflecting the rise of outrage-driven online content. It beat contenders "aura farming ...
And it has become so ubiquitous online that the Oxford Dictionary named “rage bait” as its Word of the Year on Sunday. Use of the term has increased threefold this year, suggesting people know “they ...
Bournemouth University provides funding as a member of The Conversation UK. “Rage bait” has been named the word of the year by the Oxford University Press. It means social media content that is ...
Hosted on MSN
'Rage bait' is the Oxford word of the year, showing how social media is manufacturing anger
It shouldn't come as a surprise that the Oxford Dictionary has named "rage bait" its Word of the Year. The quantity of live-streamed drama in 2025 has made it clear that outrage is now fueling much ...
Aggressive little male fish from Indonesia turn black when angry to show their dominance, scientists discover. When you purchase through links on our site, we may earn an affiliate commission. Here’s ...
Firefighters from across Europe are struggling to contain a huge wildfire in France that has swept through a large swath of pine forest near the famous wine-growing region of Bordeaux. More than 68 ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback