Business Wire

AMC Theatres to Pivot Away From Sightline at AMC Following the Completion of the Pilot Test of the Program – New Type of Front Row Seating Will Be Tested Instead

The results learned from Sightline at AMC, the pricing initiative that AMC piloted at select theatres in three U.S. markets, clarified consumer reaction to seat-based pricing in a movie theatre More ...
Business Wire

AMC Theatres® Announces the Launch of Private Theatre Rentals at AMC Following a 4-Week Beta Test That Resulted in an Unprecedented Response of 110,000 Guest Inquiries

Following AMC’s soft-launch beta test of a Private Theatre Rentals program in October, the Company received 110,000 guest contacts inquiring about a private theatre rental at AMC, more than ...