My take on the matter is that most people, mid to upper-managers, find the ROI on PPC easier to understand. "I pay x for y listing and get z, which is greater than x. Good." This, versus, "I pay x for ...

New AI-powered chatbot shows great potential for revolutionizing search engine optimization. Here are some ways it's already being used. Watch out, Google. There’s a new player on the search engine ...

The second-ever Search Insider column was published on June 28, 2004, and was entitled "Five Reasons Why Ad Agencies Hate Search Engine Marketing". It was written by my colleague, John Tawadros, and ...

Artificial intelligence has dominated industry headlines, and with good reason: It can help businesses improve a variety of essential business functions, from project tracking to logistics to customer ...

The SEO landscape in 2025 demands more than just strong writing skills. You must write with both humans and machines in mind to succeed at writing for search engine optimization—crafting content ...