LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest marketing mix optimization study on the soft drink beverage industry. A leading ...

“With increased demand for actionable consumer insights and faster response time to market needs, ThinkVine is committed to innovation that enables marketers to quickly address changing market and ...

“Business to consumer marketing has outgrown traditional, regression-based approaches to marketing mix modeling. As the marketplace evolves, marketers are demanding more sophisticated techniques to ...

With the advent of new technologies, consumers are not just controlling the buying process any longer, they are controlling how, when and through what channel they will engage with your brand. Modern ...

ThinkVine today released a new version of its marketing mix optimization software that allows brands to create their own virtual marketplaces that simulate how consumer spending will be affected by ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Fifty years ago, optimizing the media mix was relatively easy. Companies could select from a mix of national and local magazines, newspapers, broadcast television networks, radio and large industry ...

Note: See Laura in person at the MarketingProfs B2B Forum, Driving Sales: What's New + What Works. Catch Laura's session on "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century.

Chicago and New York, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in ...