You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is a groundbreaking new spin on content ...

Content marketing is dead. Or at least it’s starting to feel that it’s heading in that direction. These days, almost everyone and their dog is engaged in content marketing- even though many of them ...

It's been a staple of the fast food industry for years. Say a customer were to walk into a McDonald’s and order a Big Mac; the cashier would instinctively ask, “Would you like fries with that?” That ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

Marketing is essential to success in business. You may have an excellent product or quality service, but if you don't get the word out, then your business will not get the attention -- or customers -- ...

What is interactive content marketing, and what role will it play in your organization's 2019 marketing programs? We asked experts what to expect. Interactive content goes beyond the written word or ...

Lectures can be good, but dialogues are almost always better. That’s the truism underpinning a surge in interactive video ads that allow brands to connect with audiences in ways impossible for static ...

Editor’s note: Scott Brinker is the CTO of ion Interactive. Not long ago, in a marketing department not far, far away, we saw the rise of content marketing. It began as a young, idealistic movement to ...

MARKETING-INTERACTIVE has officially marked its launch in Australia with an event at Ivy Penthouse in Sydney, bringing together more than 100 senior leaders from across the creative, media and ...

In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, In Conversation, we sit down with Matthew Eaton, editor of MARKETING-INTERACTIVE Australia, to talk about the ...

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