Linear TV networks that showed gains, ranked third to sixth in prime-time viewing, include ABC (5% higher), Fox (up 10%), Fox News Channel (rising 12%) and ESPN (up 18%).
The fallout from the linear TV apocalypse is starting to materialize. Consumers are frustrated by a fragmented landscape, TV networks and applications are scrambling to add value and advertisers have ...
Linear TV’s decline to less than 50% of all TV viewing was long in coming -- very long. No matter what label you put on it -- “linear” or “legacy” -- audience erosion in TV’s older precincts has been ...
Linear is a dish best served programmatically. On Wednesday, Dish Network announced Dish Connected, which is a way to package linear and streaming inventory programmatically. Dish already sold some ...
Was last year a tipping point in the transition to digital pharma advertising? A fresh slice of data from Standard Media Index suggests that might be the case, revealing spending on linear TV fell for ...
Traditional TV advertising is certainly going through a period of significant and disruptive change. But the shift of ad dollars from linear to connected TV (CTV) is not the inevitable consequence of ...
India’s linear TV audience fell from 705 million viewers in the March quarter of 2025 to 689 million by the September quarter ...
Americans are withdrawing from watching broadcast and cable TV. Nielsen reports the number of viewers dropped below 50% for the total TV usage in July 2023. This marks the first time linear TV ...
Broadcast and cable networks made up less than half of all TV use in July — the first time linear TV viewing has fallen below 50 percent in Nielsen’s two-plus years of tracking viewing time by ...
Viewing of linear television fell below 50% for the first time in July as streaming viewing hit a new record, according to Nielsen. Total broadcast viewing last month finished at 20% of TV, a new low ...
Driven by the transformative power of AI, 2026 could see the emergence of a new power structure in advertising and marketing.
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