The putter market has been in an interesting battle over “zero torque” the last couple of years. With the booming popularity of LAB Golf on Tour and at retail, Odyssey coming in hot with its Square 2 ...

Welcome to GOLF.com’s ClubTest Proving Ground, where managing equipment editor Jonathan Wall and senior equipment editor Ryan Barath put the latest designs and groundbreaking technology in the ...

The LAB GOLF OZ.1 HS is the putter everyone seems to be whispering about in 2025, so I took it to the course to see if it ...

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L.A.B. Golf was the first putter company to venture into the zero-torque movement, with the DF3 as one of its most popular models. Other companies are following their lead. Golf innovation can be a ...

Specs: Aluminum body mallet putter with stainless-steel face insert. Available in 10 lie-angle configurations (65 to 74 degrees). Who it’s for: Golfers who like the traditional look and flow of a heel ...

SAN DIEGO, Calif. — Adam Scott had been toying with the idea of switching putters for several months, but it’s difficult to fully commit to something different when the current gamer is performing.

L.A.B. Golf has recently been acquired by a private equity firm for $200 million USD The company has taken off in the last year thanks to J.J. Spaun’s dramatic U.S. Open victory wielding a L.A.B. DF3 ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.

As the PGA TOUR wraps up the 2025 season, it was a year for unique winners. A total of 35 different golfers lifted a trophy throughout the year. But in a year that was difficult to predict who would ...

This week, L.A.B. Golf announced they are selling a majority stake in their company to an investment firm, valuing the company at $200 million. If you don’t know them by name, you have probably seen ...