If the cliché is correct and imitation is the sincerest form of flattery, then no one in golf has been flattered more than Karsten Solheim, the founder of Ping and the man who created the Ping Anser ...

There is no one out there who is making putters that look like the putters L.A.B. Golf is making, and the popularity of the company’s product in spite of that is definitely something to note. L.A.B.

"Zero-torque" putters caught fire in 2025 with major validation on the PGA Tour and a huge adoption in the recreational game.

Zero torque putters have been all the rage the last few years both on the PGA Tour and in the recreational game, but it seems the craze is just getting started. Earlier this week at the Valspar ...

This week, L.A.B. Golf announced they are selling a majority stake in their company to an investment firm, valuing the company at $200 million. If you don’t know them by name, you have probably seen ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.

There’s something inherently poetic about a golfer searching for "the one" — not a swing or a coach, but a putter. For Adam Scott, that search has stretched over a decade, defined by sweeping rule ...