Hypercasual games have seen unprecedented growth over the past year. Using the average lifetime value of hypercasual players based on data from ironSource’s platform on user level revenue, we estimate ...

Hypercasual games, or mobile titles folks can play in a minute or less, grew 72% in the quarter ended March 31 as players turned to mobile games as a salve for the pandemic, according to a report from ...

Gamers don’t just wear hoodies. “Hypercasual gaming breaks down every barrier,” said Jon Hook, VP of publishing at Polish game developer BoomBit. “It’s teens, parents – your nan could be playing these ...

Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile titles, more than doubled between ...

Hypercasual games exploded onto the scene three years ago, growing into one of the largest mobile gaming categories in terms of installs. Nearly 80% of install growth in the mobile gaming market came ...

“A few years ago hypercasual games needed only two or three components to succeed such as mechanics and visuals now it's a comprehensive package.” “In-app monetisation continues to break into ...

Hypercasual game publishers receive hundreds -- if not thousands -- of pitches each month. Of these, 80 are getting published each day across both apps stores. The entire purpose of a pitch is to sell ...

The hypercasual games market has defined much of what we have seen in the world of mobile games over recent years. These easy to pick up and play titles have enraptured gamers across the world from ...

SAN FRANCISCO, Nov. 30, 2021 /PRNewswire/ -- App Annie, leading mobile data and analytics provider, today released its Mobile Gaming Overview: Create A Winning Mobile Gaming Strategy and Feature ...

In 2018 the global gaming market became a $137 billion industry. By 2021 that number is expected to grow to exceed $180 billion. Other than continued growth, the fast-changing world of video games can ...