The rulings, in all their many guises, represent an opportunity to innovate, change behaviours, and create new ways of ...

With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. Come October, the HFSS (high fat, salt, ...

It’s very difficult to ‘crack’ better-for-you indulgence, according to maker of HFSS compliant doughnuts Urban Legend. Here’s how founder and ex-Graze CEO Anthony Fletcher claims to have done it. The ...

Mince pies are probably the food most associated with Christmas in the UK. Their presence on supermarket shelves following Halloween, or sooner, is a sign the festive season is fast approaching.

While HFSS legislation in the interests of national health continues to encourage reformulation, one area where manufacturers could make a difference is with lower sodium content in their products, ...

A nationwide Indian study shows adolescents face a ‘food environment’ favoring cheap, unhealthy options while healthy foods ...

Food brands increased their outdoor advertising spend by 28% between 2021 and 2024, according to new data. Out-of-home advertising does not fall under the scope of new legislation, coming into effect ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. When UK regulators confirmed ...

The new restrictions that are set to come into place on foods that are high in fat, sugar and salt (HFSS) in the UK will drive ‘meaningful disruption’ for food makers and retailers with high levels of ...