Enough with the trees and numbers. There are tens of thousands of golf courses in the world. Most have logos, and many of those logos feature trees and numbers. Oaks are wildly popular. Conifers, too.

Golf Channel has unveiled its pick for its new logo — a look that draws heavily on its past looks. The network, which is part ...

This article is part of "The Business of Sports," a series on the teams, leagues, and brands turning competition into big business. We're in the midst of a golf renaissance in the United States.

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AUGUSTA, Ga. — The Masters will never be cheugy. It may be a crime of fashion to be overdone, outdated or, gasp, dressed in millenial-core for 51 weeks a year. But for this week, at Augusta National ...