Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Within seven seconds, your resume is scanned through and ...

When you need to go really deep on a subject, e-books and whitepapers are your go-to. These are longer, more detailed pieces ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Your LinkedIn headline plays the same role as the headline of an ...

Most people don’t read content online. In fact, eight out of ten people will only read the headline. For content writers, that fact is alarming. But it also places extra importance on the headlines we ...

Our research, published in Science Advances, shows that simple headlines significantly increase article engagement and clicks compared with headlines that use complex language. In our research, ...

In an era when people trust news less than ever, how can journalists break through and attract the attention of average people to provide information about their communities, the nation and the world?

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...