Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For the first time this year, digital advertising spend is expected ...

THE AD: The 60-second film shows two families-one white, one Latino-moving to next door to each other in a new neighborhood. The families are skeptical of one another at first, until the white ...

Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

In a Super Bowl dominated by celebrity cameos, absurd humor, and meme-ready moments, Rocket and Redfin took a different approach. Its 60-second film, created by Mirimar, tells a quiet story about two ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

In 2023, Tubi took over the Super Bowl with a prank ad that had people questioning whether their Big Game feeds had gone down. Now, the Fox-owned ad-supported streamer is following that up by giving ...