Custom columns in Google AdWords launched a little over a year ago to enable marketers to segment existing metrics in the interface reporting. Now, Google is introducing a nifty addition to custom ...

Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console.

Google Ads custom columns just got a whole lot more customizable. Launched in 2014, a custom column in Google Ads is a nifty feature that allows advertisers to display non-standard data directly ...

PPCGreg posted on Twitter that Google Ads has updated the design and look for the custom columns and also added some new metrics and the ability to use functions. Here is the new look shared by Greg: ...

Google Ads has announced that impression share data can now be used to create custom columns. Previously, Google Ads had allowed average position to be included in custom columns but after sunsetting ...