A brand name holds a lot of power. Those one or two words can impact how people perceive your brand. They can influence a customer’s decision to buy from you and even shape the memories people have of ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Small business is having a moment. Between 2021 and 2023, a ...

If you don’t make a name for yourself, someone will make one for you. And it might not be the one you want. Who’s making a ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...