When Cracker Barrel’s ho-hum logo redesign unexpectedly became a target of online conservative ire last week, that probably felt like trouble for the brand. But to the contrary, it became an ...

A week after a culture-war firestorm threatened to engulf its country charm, Cracker Barrel reversed plans to spruce up its vintage logo of an overalls-clad old timer leaning against a barrel. “Our ...

Cracker Barrel is shelving plans to remodel its restaurants as it continues to backtrack on overhauling its brand image. The move comes after the chain already reverted to its old logo in response to ...

Cracker Barrel shares soared 7% on Wednesday after the Southern dining chain vowed to kill its controversial logo redesign – but customers are still demanding the CEO who led the “woke” turnaround be ...

Cracker Barrel now expects fewer diners in the months ahead, and the stock is plunging Restaurant chain says it plans to focus on ‘nostalgia’ to win back customers, after a logo change and remodeling ...

Cracker Barrel Old Country Store is cooking up a new playbook to lure customers back to its restaurants this fall after a tumultuous summer. Months after the Southern dining chain faced fierce ...

Cracker Barrel is scrambling to fix its image and win back customers following scandals over frozen biscuits and microwaved meatloaf — but constant flip-flopping from management has thrown its ...