As AI gains more control over what people see, search and believe, clarity has replaced visibility as the true threshold of ...

AI snake oil is selling in the ad world, which means soon there will be only one way to stand out: Be better than the algorithm.

Traditional search rewarded the brands that could win the click. In an AI-first environment, your goal is to earn a place in ...

Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...

Learn the multi-speed approach that strengthens entity identity, builds algorithmic confidence, and boosts visibility in AI-powered results.

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

A New Era in Digital Solutions Sheridan, United States – December 3, 2025 / Kineteck Solutions / Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution.

So 2026 needs to be the year of full steam ahead AI execution. Successful brands will be the ones who start investing in execution, infrastructure and analytics that scale, now. Think less big promise ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Companies that treat private labels as evolving, customer-centric brands rather than static low-cost alternatives will unlock ...

Mark your calendar for the first WTR Live: Brand Strategy Asia on 3-4 December 2024. This high-level conference will gather experienced brand leaders, trademark professionals, policy makers, and their ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...