As digital buying behavior evolves, content engagement is no longer a secondary metric. It is the proof of intent where B2B ...

Hyperke Growth Partners has been recognized for achieving top one percent performance metrics in replies received to their cold email campaigns on Smartlead.ai, the email outreach platform serving ...

If you work in B2B marketing, you already know the frustration. Tons of people land on your website, a small number actually ...

RiseWize delivers AI-powered B2B cold outreach with pay-per-lead pricing—clients only pay for booked sales calls with qualified prospects. The platform uses AI to identify ideal customers, personalize ...

In the world of B2B lead gen, the bickering between enterprise B2B marketing and sales organizations rarely ends. Each points the finger at the other’s shortfalls: Sales complains that “these leads ...

Right now there are possibly thousands upon thousands of leads sitting in your customer relationship management (CRM) tool and collecting dust. This is the reality for many business-to-business (B2B) ...

B2B marketers are urged to ditch MQLs, stop fixating on attribution and flex their strategic muscles to resist being boxed ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate ...

Forbes contributors publish independent expert analyses and insights. I write about how data & data-driven marketing are changing business. As a former B2C marketer who has been B2B for the past 22 ...