Apple doesn’t need fixing, and it doesn’t want drama. Its new leader is a “product guy” who bleeds six colors.

Apple has acquired another AI firm, though this time Ascend.io is aimed at company data management rather than any consumer-facing product.

Apple TV holds the distinction of being one of the only streaming services to offer only original content on its platform: You won’t find a rotating library of blockbusters and classic sitcoms there.

The Apple Watch Ultra 4 just got its first big price cut since launch, and it’s a strong one. On Amazon, you can grab it for $699.99 instead of its $799 RRP, which is a 12% discount and a savings of $99.

The iPhone maker for years bullied flash-storage makers into steep discounts—until AI hyperscalers bid up prices and gobbled up supply.

Apple's 512GB Mac Studio costs $22,299. Explore its M5 Ultra specs, memory upgrades, pricing, and whether this high-end workstation is worth buying.

Since late August, Apple has been on an absolute spree, releasing more than 25 new devices and accessories. Quite the start to the John Ternus era. Below, we have recapped most of the new products that Apple has released over the past two months,

Apple acquires Ascend Labs (aka Ascend.io), an agentic data engineering startup, in a deal revealed through an EU filing.