One brand that embraces both live action and animation is Geico, and the insurance giant’s latest ad features an animated McGruff the Crime Dog of 1980s PSA fame alongside human actors. By using both ...

While working on animated documentary “Flee,” on the forefront of art director Jess Nicholls’ mind were questions of the camera. She had no use for a real one, of course, but that didn’t stop her from ...

The study found no effects of animation or rotoscoping on perceptions of drug risk or benefit, comprehension, or behavioral intentions. Animated advertisements resulted in more negative attitudes ...