Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with ...

Amazon’s new AI-powered video generator aims to broaden access to an upper-funnel channel that can be prohibitively costly to small- and mid-sized marketers. The videos themselves are fairly ...

Laura Meyer is the founder and CEO of Envision Horizons, an Amazon Solutions company specializing in working with high-growth brands. If there’s one thing that defines Gen Z, it’s social media. Young ...